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Progressive Web App For Startups

Progressive Web app is spreading its wing into the web industry. It is making the web user experience a whole lot different for better. A lot of web giants have already made use of the technology with maximum benefit. Now, being such a crucial technology, progressive web app becomes even crucial for startups who are restrained with their resources and hustling to do their best in their industry. Here, we discuss different aspects of progressive web app from startup perspective. Whether they should opt for this technology or not? What are different aspects out of it? How could it help their product?

First of all, lets discuss the current stuff first.

Truth be told, gaining customers for a startup has always been hard and web hasn’t made the task of customer acquisition easier. It does provide a better reach to the customer but fails to provide a matching experience. The user demands to be well served of the service.

As a result, startups turn to native apps, for Android, iOS, windows, etc. Native app serves better to the user, but it has another problem for the startup. The reach to the user is disturbed here. There are too many native apps already out there. Over 3 Million apps are present in Google play store alone. It also involves launching and engaging a native app across two platforms.
Combining all of them, (multiple desktop browsers, and mobile web browsers is a must for most businesses), becomes a costly affair for a startup. It could cost over USD 30000+. Now startups need to ensure that they get better ROI(return on investment) from this investment.

While mobile site visits are high but engagement is low,

Average monthly unique visitors (MM): App (7.0), Mobile web (15.7)

Average monthly minutes per visitor: App (186.9), Mobile web (11.9)

It makes sense for startups to find ways to engage users on mobile website. In addition to engagement improvement on native apps but only few apps dominate. For instance, US users typically use only 20 apps on their mobile, while rest of the apps are abandoned after first usage. Therefore, it becomes very difficult for a startup’s native app to be engaging for the user. Hence, the investment in native app is not so healthy.
Also, majority of smartphone users don’t download new apps in first few month of the launch of the app. Therefore, it makes very difficult for startups’ native to be discovered in the app store.

Consequently, only most loyal users are to be engaged on the native app and the rest on mobile website .

Since, mobile website is the top of the funnel, users should be acquired and retained here. Around 50% of users arrive at any mobile site using search engine. Therefore, making it imperative for startups to have their mobile sites be ranked higher in search engines. Also, Google is moving its search to mobile index first, it implies mobile sites needs to be faster than ever.

Furthermore, load times of mobile website are a key to engagement of their users. According to Hostingfacts, 51% users in US abandon their purchase, due to slow site load. The user pisses off if the website does not respond in first 3 seconds after click. Also, if a website’s load time is more that 30 seconds, it is considered infinite load time. And most websites do cross this limit. Due to which they lose a lot of potential customers.

Most noteworthy, a site speed from 8 to 2 seconds can boost conversion rates by 74%. Now a days, users attention span is also declining.Therefore, it becomes obvious for a business to keep for faster page loads.

If we compare an avearge site that loads in 5 seconds vs the one with 19 seconds experience;

1- The website with 5 second load time has 5% higher ad viewability
2- The quicker website has 70% longer average sessions.
3- The website taking longer time to open leads to 35% higher bounce rates.

Every milli second counts in mobile site loading on customer conversion. Read more here on site load times and conversion rates.

Now, it is quite difficult to improve mobile website performance beyond a limit. Seems like one can keep improving the website speed horizontally. However, the next level improvement is the vertical improvement, which is the Progressive Web App solution.
Progressive web app (PWA) are a key to engagement on mobile web.

If you don’t know about PWAs yet, or have just heard of it, look here. Progressive web apps are growing fast and it is expected to be the preferred choice of companies to engage users beyond native apps. They are app within your browser, displayed as a website. They are not to be looked or downloaded from app stores.

A Progressive Web App is:

Progressive – Works for every user, regardless of browser choice because it’s built with progressive enhancement as a core tenet.

Responsive – Fits any form factor: desktop, mobile, tablet, or whatever is next.

Connectivity independent – Enhanced with service workers to work offline or on low-quality

App-like – Feels like an app, because the app shell model separates the application functionality from application content .

Fresh – Always up-to-date thanks to the service worker update process.

Safe – Served via HTTPS to prevent snooping and to ensure content hasn’t been tampered with.

Discoverable – Is identifiable as an “application” thanks to W3C manifest and service worker
registration scope, allowing search engines to find it.

Re-engageable – Makes re-engagement easy through features like push notifications.

Installable – Allows users to add apps they find most useful to their home screen and app list right from the website preventing the hassle of an app store.

Linkable – Easily share the application via URL, does not require complex installation.

Why should startups build a Progressive web app before doing a native app?

●Reaching maximum users before developing the most loyal users & native app for them. (Detailed reasoning given above).

●Since, no installation is needed and the PWA takes less space on home screen, PWAs would be on home screen of most users.

●Development time and investment is less for PWA, thereby making it easy for companies to launch a rich experience to users in first go.

●As updates are simpler for one PWA, startups can focus more on other features in the mobile app gaining loyalty of users faster.

●Any link can be opened separately and viewed for faster access to that app

Seems like one very common misconception about PWA is that they fail when it comes to utilize the hardware access. Opposite to that, progressive web app give more hardware access than thought off. They provide following features, (might vary with browser)

Behave Like a native app

●Local notifcations

●Push messages

●Offline mode

●Home screen installation

●Foreground detection

On input side

●Touch gestures


●Speech recognition


●Pointing device adaption

Access whats around


●Ambient light

Access device features

●Camera & microphone

●Network type and speed

●Online state


●Battery status

●Screen orientation

●Accelerometer, including compass & gyroscope

Upcoming hardware access



●Ambient light sensor

●Proximity sensor

●Accelerometer, magnetometer, gyroscope senior access

●Shape detection API

Screen and output

●Device orientation


●Screen orientation & lock

●Presentation features

Access the system

●Offline storage

●File access


●Storage quotas

PWAs will eventually get all functionalities available through native apps and more. In essence, for a startup if you have any product strategy, launch plans, take a look at Progressive Web App and make them your priority lest your competitor will do it before you.Also, you can check out these awesome pwa stats.

Finally, if you could bear me till now, I assume you are really interested in PWA. So, let me introduce you with an Automatic PWA Converter Platform if you already have not heard of it.

You can use it to get Progressive Web App for your platform within few minutes. Most noteworthy, it is a technical-less friendly platform. You do not have to code anything for your Progressive Web App. Furthermore, it is also a plug and play system. You just need to plug generated code into your head tag. So, your PWxway. This especially relevant tutorial How To Use Automatic PWA Converter Platform? might be helpful to you.


Disclosure: Yes, I have worked on this platform and wanted PWAs to be available to everyone easily. You focus on your product, we will focus on your Progressive Web App.

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PWA Update : Progressive Web Apps In App List

Hello Everyone, this article is about the recent update in the development of Progressive Web App(PWA). The Progressive Web App is the recent introduction in technology towards web development. It helps a web app with its awesome ability of offline availability, web push notifications for re-engagement, and great user experience with native app feeling. The early development allowed you for a prompt for add to home screen and then you could visit the web app right from the home screen. One of the few features missing and was being worked upon was, availability of the progressive web apps in app list of mobile.

Earlier, after add to home screen, progressive web apps could only be found on the home screen of the device. But with the recent update, your pwa would also appear in the regular app list of the device. Even, after you successfully perform add to home screen, it asks for opening the progressive web app right away leaving the browser, just like a native app(after installation, prompts for opening the app). This is so amazing. Check out below.

1- Prompt for Add to Home Screen.
progressive web apps in app list

2- Installation of Progressive Web App.
progressive web apps in app list

3- Option for directly opening Progressive Web App after successful installation.
progressive web apps in app list

4- Splash screen of progressive web app, when opened.
progressive web apps in app list

5- Progressive Web App.
progressive web apps in app list

6- Progressive Web Apps in App List.
progressive web apps in app list


Also to mention, if you’re looking for Progressive Web App for your platform, you can check out Automatic PWA Converter Platform. You might also find How To Use Automatic PWA Converter Platform? tutorial helpful. Go ahead, give awaited PWA to your users.

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PWA Score : Calculate Progressive Web App Score Of Website

Hello Everyone, in this article, I will show how you can calculate pwa score for your progressive web app. For those who are wondering with the term, Progressive Web App is an enhancement of a web app with features like offline availability, app feeling, homescreen icon, push notifications. For more discussion about PWA, check out PWA.

PWA Score is a number which will tell how close is your progressive web app to an ideal progressive web app. You will also get detailed result on how you can improve your result in case. PWA score is powered by Lighthouse. It provides assesment for other data as well like performance, accessibility, best practices.
PWA Score

So, this can be done with the new Audits Panel feature in Chrome 60 dev tools.
Let’s see it then!

—Method 1—

1- Go to your laptop/desktop machine.

2- Open Chrome(updated version 60 or more).

3- Open the website you want to calculate the pwa score.

4- Open Dev Tools(Ctrl + Shift + I) or right click on somewhere your webpage and Choose Inspect Element.
pwa score

5- Choose Audits tab in the dev tools.
pwa score

6- Click on Perform an audit button.
pwa score

7- Keep all the options(Progressive Web App, Performance, Best Practices, Accessibility) checked and click on Run audit button.
pwa score

8- Wait for sometime until the Audit is complete.
pwa score

9- When the Audit completes you will be presented the data about Progressiveness, performance, accessibility, best practices.
pwa score

—Method 2—

1- Go to Lighthouse tool page and Install Lighthouse chrome extension.
pwa score

2- Open the website you want to calculate the pwa score.

3- Click on Lighthouse extension in chrome.
pwa score

4- Click on Generate report.
pwa score

5- Wait for sometime until the Audit is complete.
pwa score

6- When the Audit completes you will be presented the data about Progressiveness, performance, accessibility, best practices.
pwa score

As you scroll down, you will see the respective fixes if any. Go ahead and make a great Progressive Web App.

Also you can check out this awesome Automatic PWA Converter Platform to build progressive web app of your platform on the fly.


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AMP Limitations And Advantages

Hello Everyone, in this article we will discuss about AMP Limitations And Advantages. AMP stands for Accelerated Mobile Pages. It is a recent google technology which makes access of a web page lightening fast. Google creates cache of the respective web page and delivers it at their end. In google search results, google prioritizes amp search results over normal web page results.

amp limitations

This could be the next big breakthrough in web development in order to get larger audience on lower prices. Though being a great technology, it is always good to go through checklist before making up your mind to adapt a technology. So ahead of this article, we will discuss about AMP Limitations and Advantages, and other tweaks as well to bypass the limitations.


1- In order to build AMP for a platform, it involves a whole new development style. It has its own html tags and needs to be implemented carefully. You can find more about specification here. I would not deny the fact, it is not so simple for beginners.

2- The first result is quite slow. Even if you have built AMP for a platform, you need to wait for about 48-72 hours for any results(error or success). Before that you can’t even say anything about whatever you have developed.
There are methods though, in order to verify your AMP development but the end result is only known after google successfully crawls AMPs.

3- No external javascripts are allowed. So, it does limit down javascript heavily dependent platforms.

4- Only one developer style element allowed. You do not have much window with css as well.

#limitation 1# In order to tackle with this, you can also use Automatic AMP Converter Platform. Using this, you don’t have to worry about any development phase and you can get your AMP platform within a minute.


1- Since these are cached content on Google’s server, they are very fast in terms of accessibility even in low network.

2- Since they are fast even in low network, they have larger audience(more traffic).

3- You don’t have to pay for server’s cost for the amp traffic, as these are hosted on Google’s servers.

4- They allow faster ads, so better cpm, more money.

5- Independent of your normal web page.

6- It is free of cost.

So, this was a quick discussion about AMP limitations and Advantages. Hope it helps!